Get Direct Admission in Pune for MBA Marketing Management, If you are good in communication and confident about your convincing power so that you could influence people about any product and service what you are offering, then MBA in Marketing could play a vital role to boost up your professional career to get lucrative pay packages in the corporate world. Again if wanted to give an edge your career with MBA in Marketing Management but due to some consequences you couldn’t prepared well for the entrance exam which is the gateway of any MBA college in Pune, in that case you could apply for Direct Admission in Pune for MBA Marketing Management under Management Quota. For the same contact us now we would help you to get that under Management Quota or University level vacant seats.
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MBA Marketing Management
Direct Admission in Pune for MBA Marketing Management In a very simple term, Marketing is the process of satisfying the needs and wants of the consumers. And the Management of marketing activities is Marketing Management. According to the Management Guru Philips Kotler “Marketing Management is the analysis, planning, implementation and control of programmes designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain. It relies heavily on adoption and coordination of the product, price, promotion and place for achieving response.”
Marketing Management focuses upon the psychological and physical factors of Marketing. The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. While the psychological factors focus upon discovering the needs and wants of the consumer and the changing patterns of buying behavior, habit etc. the physical factors focus upon fulfilling those needs and demands buy better product design, channel of distribution and other functions.
Marketing Managers Functions and Responsibilities
Direct Admission in Pune for MBA Marketing Management A Marketing Manager has the responsibility of to perform many functions in the field of marketing such as planning, organizing, directing, motivating, coordinating and controlling to achieve the marketing goals.
Here is a brief about the functions of Marketing:
Marketing Objectives: Marketing Management determines the marketing objectives. The marketing objectives may be short term or long term and need a clear approach. They have to be in coherence with the aims and objectives of the organization.
Planning: After objectively determining the marketing objectives, the important function of the Marketing Management is to plan how to achieve those objectives. This includes sales forecast, marketing programmes formulation, marketing strategies.
Get Direct Admission in Pune for MBA Marketing Management under Management Quota seats.
Organization: Once the plan has been formulated, it needs implementation. Organizing functions of marketing management involves the collection and coordination of required means to implement a plan and to achieve pre determined objectives. The organization involves structure of marketing organization, duties, responsibilities and powers of various members of the marketing organization.
Get Direct Admission in Pune for MBA Marketing Management under Management Quota seats.
Coordination: Coordination refers to harmonious adjustment of the activities of the marketing organization. It involves coordination among various activities such as sales forecasting, product planning, product development, transportation, warehousing etc.
Get Direct Admission in Pune for MBA Marketing Management under Management Quota seats.
Direction: Direction in Marketing Management refers to development of new markets, leadership of employees, motivation, inspiration, guiding and supervision of the employees.
Control: Control refers to the effectiveness with which a marketing plan is implemented. It involves the determination of standards, evaluation of actual performance, adoption of corrective measures.
Staffing: Employment of right and able employees is very crucial to success of a market plan. The market manager coordinates with the Human Resource Manager of an organization to be able to hire the staff with desired capability.
Analysis and Evaluation: The Marketing Management involves the analysis and evaluation of the productivity and performs mace of individual employees.
Studying MBA in Marketing Management
The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This has been driven up the demand of Marketing Management, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.
If you are studying an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., afterwards you will be able to identify the market choice through analysis of demand, competition, economics, and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company.
MBA in Marketing Management Curriculum
- Market Analysis
- Consumer Behavior
- Market Research
- Marketing Strategies
- Branding & Promotion
- Business Communication
- Product Management
- Customer Relationship Management
- Marketing Information Systems
MBA Marketing Management Aspects
Marketing is one of the integral parts of any business. Think about any business which involves client acquisition, sales and after sales forms a part of marketing. Marketing as a course itself is dynamic and self evolving. The scope of marketing changes as it deals with people, place and technology. All industries require qualified marketing executives who can lead their company to the peak of success. So, after completing your MBA degree in Marketing Management You can assume the part of taking after positions in an industry –
- Market Research Analyst
- Public Relations Manager
- Marketing Managers
- Brand Managers
- Corporate Finance
- Investment Banking
- Securities Trading
- Treasury operations
- Risk Management
- Operations Manager
- Industrial Production Manager
- Management Consultants
- Logistics Manager
- Change Management
- Talent Management
- Organizational Strategy
- Business Strategy
MBA Marketing Management Recruiters
From above of this article we come to know that the Marketing plays a vital role for all the industries across the economy starting from IT to Manufacturing Industries. These industries recruit thousands of MBA in Marketing Management graduates every year. They also provide excellent career prospects and handsome salary packages in India and foreign countries. There are massive opportunities for MBA in Marketing Management in both public as well as private sectors. The major industries that recruit MBA in Marketing Management graduates are listed below.
- P&G
- Johnson & Johnson
- HUL
- Godrej
- Airtel India
- Vodafone
- Reliance Industries Limited
- L&T
- Flipkart
- Amazon
- Accenture
- Deloitte
- Infosys
- TCS
MBA Colleges in Pune for Marketing Management
Direct Admission in Pune for MBA Marketing Management
- Symbiosis Institute of Business Management (SIBM)
- Symbiosis Centre for Management and Human Resource Development (SCMHRD)
- Department of Management Studies – Pune University (PUMBA)
- Symbiosis Institute of Management Studies (SIMS)
- Balaji Institute of Modern Management (BIMM)
- Kirloskar Institute of Advanced Management Studies (KIAMS)
- Indira Institute Management (IIM)
- Flame University
- MIT School Business (MITSOB)
- Pune Institute of Business Management (PIBM)
- Institute of Management Development and Research (IMDR)
- International School of Business and Media (ISB&M)
- Neville Wadia Institute of Management Studies and Research (NWIMSR)
- Sinhgad Institute of Management
- International Institute of Management Studies (IIMS)
- SaiBalaji International Institute of Management Sciences (SBIIMS)
- Vishwakarma Institute of Management
- Genesis Institute of Business Management (GIBM)
- ICFAI Business School (IBS)
- Institute of Business Management and Research (IBMR)
MBA Marketing Management Admission in Pune
Pune is also referred as the “Oxford of East” because this city has huge students’ population and a number of institutes offering quality of education. The city is also recognised as an academic centre of national repute. MBA Colleges in Pune like Symbiosis International University, Pune University, Tata Management Training Centre, National Institute of Bank Management (NIBM) and National Insurance Academy (NIA) attract MBA aspirants around the country.
Admissions for MBA Marketing Management in Pune are carried out through national level entrance exams such as CAT, XAT, CMAT, SNAP, etc., and also by the regional entrance exam MAHCET through DTE CAP. On the basis of performance in Entrance Test, students are invited for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Personal Interview. On the basis of overall performance a student is offered admission at the institute.
Direct Admission in Pune for MBA Marketing Management
Some institutes also offer Direct Admission in Pune for Marketing Management on the basis of candidates’ profile which would done under Management Quota or Institutional Level seats. So students who are seeking for Direct Admission in Pune for MBA Marketing Management can try for these seats if they couldn’t make it happen through the normal process.
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